If you want to make it in today’s world of business, you need to be good with social media – that’s a fact. Social media platforms are now the easiest, cheapest and most effective way of connecting with customers and developing your brand. All of the big advertising companies are shifting their attention from traditional techniques to digital marketing. Think about it – how often do you see an advert on a billboard, compared to a facebook or instragram ad?
This reason alone means that if you’re trying to develop your business, or even just promote your personal brand, you must be comfortable with social media. There are dozens of huge successful social media platforms: facebook, youtube, snapchat, twitter, pintrest, tumblr… the list goes on. But today, I am going to be focusing on perhaps the most effective and simple of them all – instagram.
I opened a personal instagram page back in 2014, just purely because all of my friends had one – in fact, I was pretty late to the party. From then on I was fascinated by how many adverts and promoted posts I saw popping up on my feed. They were everywhere, I literally couldn’t log on without seeing some form of instagram ad. More recently, I opened a secondary instagram page, because on a daily basis I was having business thoughts (about how I could save money, how I could invest, etc.) so I decided to share these thoughts on instagram – hence the name ‘@dailybusinessthoughts‘.
I instantly fell in love with the idea of growing my page and really making an impact on others with my content. The thing that amazes me most is how incredibly easy it is to gain followers.
I myself am by no means a social media guru, I have a mere 3,000 followers, but I haven’t been going for long and I am growing fast. I am enjoying the process. The daily hustle of creating content, networking with others and trying to expand my page excites me, but I needed help. So I purchased a book called ‘Instagram Marketing – how to grow any instagram page to 1 million followers in under 6 months.’ The information in this book accelerated the growth in my page hugely, so I’m going to briefly share what it taught me.
- Stick to a theme.
If for a month you post fitness videos, and develop a following based on that niche, then next month you start posting cooking videos, then guess what? You previous followers will lose interest. It’s not complicated – people follow you for a reason, they want to see more of your content, so making huge changes to the images you post will disturb this. Find your theme and stick to it.
2. Post regularly.
If you post too much, you will clog people’s feeds and quickly lose subscribers. Similarly, if you don’t post at all, people will become bored of your page. The book recommends that you post twice a day as you’re growing, and then stick to once a day when you have more followers.
Linking with other users is the one of the most important factor to growing your page. It shows that you are willing to reach out to expand, and this allows you to mix with other audiences that might not have previously seen your content. A simple way of doing this is to DM a similar page to yours, and offer to exchange shoutouts – something I have done many times myself.
4. Buy Shoutouts.
This to me seemed ridiculous at first, but is by far the easiest way to gain followers. The reason this book is fantastic is because it isn’t vague – it offers website links to actual pages you should use to buy shoutouts. The author of this book, Pamela Russell, is a digital media manager and whilst managing a client’s page, she took them from 500,000 to 1 million in just 3 months, purely through purchasing cheap shoutouts. The best website I have personally found for this purpose is shoutcart.com – you can buy shoutouts from under $10 from large pages. I recently purchased one for just $5 and gained 200 followers. Hopefully this demonstrates the power behind buying shoutouts – it is a tool I will continue to use in my pursuit for a larger instagram following.
And there you have it. I have only covered what I found to be the 4 most useful tools, but this book offers hundreds of ways of growing your page. There are 12 chapters, and whilst it is short it is packed full of information: when in the day you should post, what to post on your story – it also teaches you how to make money from instagram too (which, by the way, is incredibly easy) which perhaps I will cover in another blog. For a step by step guide on how to gain more followers and improve your page, pick the book up off amazon:
Thanks so much for reading my third blog! Follow me on instagram for my daily updates, @dailybusinessthoughts, and if this post helped you at all, feel free to DM me, as I reply to everyone. Come back next Thursday for my next blog post!
Daily Business Thoughts